We worked with Alt Saints on their entire product and e-commerce strategy from brand and packaging design as well as conceptual gaming design (due to release in 2022) and a brand-new NFT marketplace.

We also needed an educational component that had to carry across the message of the company’s mission while allowing the branbd to shine.

With an engaged audience for the research, we uncovered valuable feedback for both the brand that we could incorporate into everything, providing relevant content that we knew people were genuinely engaged with.

The business was built with 3 distinct pillars; Food, Content and Technology, so we began planning an NFT strategy for the distinct iconography.

We really wanted a unique checkout process that gave them a truly definable e-commerce experience, but needed to pare back the first iteration to ensure we were meeting the platform limitations.

Though the NFT and Blockchain spaces were incredibly exciting, there was a lot of negative press around enviromental impact so we had to tread a fine line with the application of it.

Consumer feedback was consistently positive, and with such an enthusiastic target market we were able to iterate again and again to roll out a brand that customers truly connected with.

This was crucial for all the  pitches to the supermarket chains that followed, and brought Alt Saints through a successful Series A raise.