Ella is a creative problem solver. She loves diving into complex problems and collaborating to develop unique innovative solutions that engage and delight. Coming from a background in industrial design and working across a wide range of industries Ella lives and breaths product development. She has lead the charge in a number of organisation and startups establishing product research and design capability to deliver a wide range of products from connected kitchen appliances to financial products, renewable energy management and more. Brands she has worked with include Breville, IAG, Suncorp, Uno Homeloans, Monash University, Big W, Solar Analytics. In her spare time Ella loves to share the knowledge teaching Industrial design at the University of NSW. Ella has won numerous design awards for her work including a Red Dot Design Award and an Australian Design Award.