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action—
the outcome or goal you want your idea to achieve—is how the story starts.
1. prioritise
& align
2. idea-focus not
feature-focus
3. plan in
phases
Be confident that your idea is robust enough to succeed, but
be flexible
in the application of it.
emdash—
ready to bring your idea to market—can’t wait to hear from you.
hello@emdashdash.com